Discuss HR: 5 Reasons Why You Should Be Blogging For Your HR ...

5 Reasons Why You Should Be Blogging For Your HR Business

Today is the first post in our guest blogger week and we welcome Ruth Hinds who looks at why you should write a blog.? (Ed Scrivener) 5 Reasons Why You Should Be Blogging For Your HR Business If you?re serious about growing your HR business and building a steady stream of enquiries and potential clients, you?ve probably heard that blogging could be a great way to take things to the next level. With statistics showing that 57% of businesses have acquired a new customer through their blog, rising to 92% for those which blog regularly (HubSpot State of Inbound Marketing, 2012), it?s clear that there?s massive potential for businesses that are getting it right. Here are five reasons why you should be blogging for your HR business. It?s a great way to boost your search engine rankings Search engines such as Google love fresh content, and writing a regular blog post on your website is a sure-fire way to make sure that your business appears in the results when people are searching for businesses just like yours. At the moment, your site might rank on the tenth page when users are looking for what you offer. It?s unlikely that anyone will look beyond the first page of results, so you?re essentially just giving away custom to your competitors. A consistent approach to blogging will boost your rankings, and this has an obvious positive impact on the number of enquiries and new clients that you acquire. Blog content can be repurposed for maximum exposure Once your blog post is written, it can be used over and over again to market your business. Of course, you?ll initially share it with your social media followers and include it in your email newsletter. You might send it directly to clients that you think it would benefit. Beyond the obvious though, the only limit is your creativity. You could record the content as a webinar, or turn several posts into an e-book. When you have a robust content strategy in place, it also guides the rest of your marketing materials for the rest of the month. Just one post can guide your social media updates and other collateral, giving you inspiration and one less thing to worry about. You?ll gain a reputation as a thought leader in your field If you?re creating top notch content on a regular basis, people will start to sit up and take notice. They?ll recognise just how knowledgeable you are in your area of expertise, and will be convinced that when they need services just like yours, they should turn to you. Don?t worry about ?giving away your knowledge for free?. Positioning yourself as a thought leader in your field with result in stronger relationships and a feeling of trust amongst your followers, which will only have a positive affect on your bottom line. It gives potential customers a reason to revisit your website So many HR consultants set up a website for their business but then never update their content. The result of this is that potential customers visit once, but then forget all about it. A site that isn?t visited regularly and provides a useful resource for visitors is essentially a waste of money. When you blog on a regular basis, you?re giving people a reason to return and see what you?re all about. Strong blog content, coupled with compelling website copy that inspires readers to take action is the secret ingredient for making your site work for you. It?s a cost effective marketing tool? Marketing your business can cost a small fortune, especially if you?re using traditional methods such as magazine advertising. One of the beauties of blogging is that it?s remarkably cost effective. Yes, you?ll have to invest some time in coming up with content ideas and crafting engaging posts, but this process comes much easier with practice. If you struggle with this type of writing or you just don?t have the time, you could even use the services of a copywriter. Making a small investment to bring in the professionals will mean that you?re better placed for success from the start. You should always make sure that you?re using a writer with experience in your field and a good grasp of what your business does. As you can see, blogging for your HR business can have many benefits when it comes to attracting new clients and boosting your brand awareness. To get ahead of the crowd and gain a competitive edge against others in your sector, it?s well worth considering whether it should be in your marketing mix. Are you thinking about building a blog? What?s stopping you from getting started? Ruth Hinds is a former HR professional with experience at business partner and management level in the public and private sector. She is now the director of Red North Media, a copywriting and business blogging consultancy that focuses on solutions for HR and recruitment businesses. Discuss HR is the HR blog written by members of Human Resources UK, the 10,000 member strong LinkedIn group dedicated to the HR professionals in the UK.? Discuss HR is published twice weekly and looks to take an insightful, informative and sometimes irreverent view on the world of HR ? all with the purpose of generating a discussion.

Source: http://discusshr.blogspot.com/2013/04/5-reasons-why-you-should-be-blogging.html

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