Legal Grind: Thirsty for Some Justice? - Law Firm Rainmaking ...

Have some coffee with your legal counsel? If you're in the Los Angeles area, you may have driven by or seen the Legal Grind coffeehouse.

While Legal Grind may appear like any other cafe where you can get your morning cup of coffee, latte, or tea, the cafe distinguishes itself as attorneys can sign up for the cafe's referral service.

On designated days, the cafe establishes theme nights for certain practice areas. Individuals looking for a criminal law attorney or a trademark attorney can simply show up at the cafe, pay a $45 consultation fee, and receive a 15-20 minute talk with an attorney.

So how does this benefit the attorney?

You can turn these consultations into paying clients.

Along with attorney consultations, the Legal Grind also offers document processing for things like divorce and estate planning. Clients can meet with an attorney prior to signing any documents to discuss their specific concerns.

So why should attorneys consider spending their time at the Legal Grind? The answer should be obvious. It's hard enough getting clients as a solo attorney or small practice lawyer. You only have so many friends and family members who can refer business to you. And networking events can get old. That's why you may have to branch out to unorthodox methods to meet potential clients, like attending a coffeehouse referral service.

For those lucky enough to live in the Los Angeles area, the Legal Grind's schedule covers a broad range of topics ranging from the ordinary criminal defense and personal injury cases to the very specific special education and green and sustainable business law.

For those who don't live near the Legal Grind, this is a reminder that there may be hidden networking opportunities near you -- if you just look. Perhaps you can even advertise yourself to meet potential clients at a neighborhood cafe and charge a nominal fee for a 20 minute discussion.

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Source: http://blogs.findlaw.com/strategist/2012/10/legal-grind-thirsty-for-some-justice.html

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